You can never underestimate how important athletic success is to a school and community. When athletics, especially football, is going well, the whole culture within the school and community is healthy and positive. When a train wreck like this is allowed to happen, the negative effect it has within the school and community just can't be measured, especially at Powell in particular. That is a very, very tight knit community with a ton of pride in their school and their football program. It will take some time to repair the damage even if they cut bait right now.
Who is the principal there, that's the person that hired this guy.