The News Sentinel will shortly have a new Prep editor. Mark Burgess is being promoted. One of the most important things coaches can do is to make personal contact with the reporter in charge of the Prep pages. Also the News Sentinel uses a lot of, for want of a better term, "contract reporters". It is also a good idea to get to know them. One of the things that wrestling coaches failed to do is regularly call in their meet results. If you regularly call or fax your results in then the newspaper folks know you are concerned about your sport. Even when you loose you need to call the results in.
When you are having a tournament you need to notify the sports department that you will be having an event and make arrangements to get the facts of your event out. Ask them if they can send a reporter to cover your finals. At this time it is agood idea to let them know that you will be faxing information to them about the results of the tournament and mske sure it is in a format they can use. Prior planning is very important.
If you want publicity for your program, figure out a hook that will make a story about your program attractive to a reporter. Examples, three sets of brothers, a returning champion, a female wrestler who is excelling, etc., we have to create the excitement which get folks out to write about us and in turn get folks out to watch us.
Wrestling coaches need to be salesmen of their exciting product. Whether it is recruiting wrestlers within your school or getting your story out to the public. You can complain all day about no publicity, but unless you develop a plan and make it work, then you are wasting your time complaining.
In addition to newspapers, call TV stations in your area and ask them to cover your program. Ask them to broadcast live from your location. It may take many repeat calls, but eventually you will get some type coverage. Try to have some human interest story in mind. Not every one is going to have a Kyle Maynard, but I am sure that there are several wrestlers on your team that have a story that would be of interest. This will also work for newspapers.
You have to sell yourself and your program. A wrestling coach has to wear many hats; administrator, tutor, money raiser, public relations person, friend and coach. To have a succesful program you have to do all of these.