Those football programs do cost a lot to run, but you have to look at it another way. Those football programs also bring in millions of dollars a year. At schools like UT where you have a 100.000+ seat football stadium with tickets starting at $40-50, they're going to generate a lot of revenue. Not many people though are interested in soccer at the college level though from a fan standpoint. They don't generate much money which is why a lot of them are financially unstable.