You say hand down the maximum penalty until it happens to your team or your favorite team.
Rules are rules and they shouldn't be broken, but there is fair punishment and not fair punishment. It's like a thief who stolel money to better provide for his family gets sentenced 3 years in prison, no parole. Then a rapeist who gets sentenced 10 years in prison with a possiblity of parole and gets out in 2 years. Where's the fairness? Unfortunately it happens all the time in society. No one is saying ignore the rules, but some people want is the punishment to fit the crime. And if it's your son, which this is not in my case, who is a senior and his and his classmates whole season got messed up because of a mistake that didn't affect a game or an outcome of a game, then you have to side on the way of fairness and who it affects.