It’s just an area in Overton County where all the great athletes used to come from, back when there were more than one high school in the area. The old heads still use the term the newer generations have kinda drifted away from it.
I like to think a daily activity over there is for TreyB, Boskin, Knox, & Co to get into a 1975 Ford Country Squire and yell "Cleveland Rules!" as they drive off a cliff.