StayNSKool you made some very good points, but your idea about how to sell a newspaper is very skewed. Obviously, newspapers must cater to their clients to sell subscriptions, which means covering the news they want to see. However, when did athletes from smaller schools in the surrounding counties not deserve their names in the paper? Did they not practice as hard as boys from McCallie and Red Bank? Did they not put in their hearts into the game as much as Soddy Daisy or Cleveland? As a journalist for almost a decade now, I've learned that these counties and small schools that "don't count" actually do, in a big way. Not only do people their subscribe to the Chattanooga Times Free Press, but they also will go out and buy a dozen papers if there is a tid-bit about their school/child/etc. in an issue. Good newspapers try to do the "right thing" and cover news that all their clients, no matter their address, like to read....not just the ones that have the "affluent" zip code.