I very much disagree with FormerMav about the admin at AC. IMO they are great and have moved the ball positively in all sports and AC continues to be a very good academic school. So I have no idea what's not to like as to them.
Yes, there's a commercialization that in most all aspects of life and that no doubt bleeds over into even high school and, before that, youth sports. Hard for that not to be the case with social media saturation such as it is. Now we're showing our age though, !