Their is absolutely no place in high school sports for a person to be verbally abusive to another be it coach to player, parent to coach, fans to coach or players. With that being said there is a difference between soloing a player out to degrade his play or character with profane or abusive language versus using a very strong tone with some "get your attention words" to let a player know that his performance or attitude is not on coaches good list. Football is a physical and agressive sport, it is an in your face sport, it has no place for passive attitudes. You either respond to the nature of the game or you play gameboy at home with the other children who are never going to learn the concept of attitude determines altitude.