Money "thrown" into athletics comes back to you too...community support goes through athletics like electricity through a wire. It's a shame that winning makes a difference, but save for a very few examples(mostly in small rural communities), success brings support. When Bolivar and Liberty were dueling for the gold ball in basketball, you couldn't get a seat in the gym an hour before the game with a pet skunk in your pocket, even in November. Bet you can walk in at halftime now and find plenty of seats.